Google Ads & PPC

Paid Traffic That Pays
for Itself

We don't run ads and hope for the best. Every campaign is structured around conversion tracking, bid optimization, and landing pages tested against real data.

What We Do

Campaigns Built Around Conversions

Running Google Ads without proper conversion tracking is burning money in public. Before we spend a dollar on clicks, we set up offline conversion imports, phone call tracking, and form submission events so that every lead is attributed back to the exact keyword and ad that generated it.

Campaign structure matters. We build tightly themed ad groups with specific keyword match types, negative keyword lists that grow weekly, and ad copy variants tested against each other. For local service businesses, we use location-specific campaigns with radius targeting and call extensions that drive phone calls during business hours.

Landing pages are half the equation. We build dedicated landing pages for each campaign -- not your homepage with a hope and a prayer. Each page is A/B tested, loads in under a second, and has a single clear call to action. When a page underperforms, we know within 72 hours and adjust.

What's Included

Full Campaign Management, Start to Finish

Setup, optimization, reporting, and landing pages -- all included.

Campaign Structure & Setup

Themed ad groups, match types, negative lists, extensions, and bidding strategy

Conversion Tracking

Form fills, phone calls, chat events, and offline conversion imports into Google Ads

A/B Landing Pages

Dedicated, fast-loading pages per campaign -- tested, iterated, and optimized

Negative Keyword Management

Weekly search term reviews to eliminate wasted spend on irrelevant queries

Bid & Budget Optimization

Dayparting, device adjustments, and bid modifiers based on conversion data

Competitor Analysis

Auction insights, competitor ad copy review, and gap identification

Remarketing Campaigns

Display and search remarketing for visitors who didn't convert the first time

Monthly ROI Reporting

Spend, leads, cost per lead, ROAS, and recommendations -- no jargon

Why It Matters

Ads Work When the Math Works

Averages across our active Google Ads accounts in the past 12 months.

4.7x

Average ROAS

For every $1 spent on ads, our clients see $4.70 in tracked revenue on average.

$0.82

Avg CPC (Local Service)

Tight targeting and negative keyword management keep costs well below industry averages.

23%

Avg Conversion Rate

Dedicated landing pages and conversion-focused copy outperform generic homepages 3:1.

Every Dollar Tracked.
Every Click Counted.

Send us your current ad spend and we'll show you what you're leaving on the table.

Get a Free PPC Audit

Or call (434) 218-3009